Ways to Grow Your Small Business Using Instagram

Instagram is an online mobile application that is treated for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and she has fast become a favoured social media tool. Instagram was originally developed guarantee people could apply different filters to photographs that they taken on their phone and would allow these types of easily upload and share these photos with friends (or account followers) utilizing the Instagram application. More recently video was introduced to Instagram it can certainly uploaded, but Instagram videos are limited to between 3 to 15 seconds long.

Why are businesses turning to Instagram?

There are definitely than 300 million Instagram users all through.

Approximately 70 million photos are uploaded per working.

The account is ‘free’ to start so there are low barriers to entry.

It is really a medium that permits for easy sharing of content round the clock.

What type success have businesses achieved using Instagram?

Businesses regarding example Levis, L’oreal and associated with others happen to able wireless the tool to:

To increase awareness to their products and services.

To increase brand exposure.

To showcase their community and pro bono work to inspire and attract prospective buyers to engage with their product, service or brand.

Run successful promotions, competitions and free things.

Small Business marketing success with Instagram

Instagram appears to be particularly popular with product based businesses considering its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is really because the application allows for photos to be posted and shared persons either wearing or using these products. For instance, a food manufacturer might post photos of an individual cooking with, sharing a meal, or entertaining friends using their food materials. This success is not exclusive to big brands as company owners in the businesses are usually able to leverage the power of buy instagram likes to engage their satisfied customers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the of attractive photographs of their own food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers different Instagram users would become in or search for the purpose of.

Influencer marketing

Bloggers, web 2 . 0 stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram reports. This ‘influencer’ group means there are some eyeballs there ready to view your products and services. The audience has already been made for you. The engagement has already been formed and enjoying this finding your product uploaded onto their Instagram feed or featured along with a blogger or popular Instagram account holder will aid you to increase your audience more speedily. Therefore taking the time to identify key ‘influencers’ in your industry as well as the you can tap into this is very important.

Hashtags – What is he / she?

How would they be used to increase business exposure?

I indicate that if you’ve got an interest in getting onto Instagram you take the time up front doing your Hashtag experience. Hashtags are tags which you can include a caption of a graphic that you upload. Moves through a hashtag you really should use the # symbol at the front of the tag which usually add a keyword or several keywords without spaces after the hash mark. For example, you might post a thing image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Will probably already have in mind the hashtags as they are also popular on Twitter but if you are not take an appearance online to see some associated with how they are being used. The intent of the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.